Chingay 2024: Blossom

Chingay Parade is a traditional event held during Singapore’s Chinese New Year. Organized by the People’s Association, this annual extravaganza sees representatives from 19 local community groups showcasing a variety of dance styles with all their flair and creativity.

The livestream of Chingay 2024 on NetEase garnered a viewership of 2.17 million.

Client
The People's Association
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